As previously known before the rebranding from Google My Business, the Google Business Profile is one of the most crucial elements in local SEO and can make a business visible on Google. Of the major items associated with a GBP listing is KGMID (Knowledge Graph Machine Identified ID) representing an ID Google uses to index information entities. Pulling this KGMID can be applied for great insight by businesses regarding better SEO tracking and integration. This paper will explore KGMID extraction, KGMID for Google Business Profiles, and the tools and techniques utilized in KGMID extraction. As it had been previously known before the rebranding from Google My Business, Google Business Profile
Key Takeaways
- Explanation of Google Business Profile KGMID and its significance.
- Tools for extracting KGMID efficiently.
- Real-world use cases of KGMID in digital marketing.
- Detailed FAQs on KGMID extraction methods.
- Practical steps and examples of how to use extracted data.
What is Google Business Profile KGMID?
KGMID is a unique identifier for entities in the Google Knowledge Graph. It provides businesses with a standardized identifier, which helps in tracking and referencing across Google services.
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Feature | Description |
---|---|
KGMID | Unique identifier for businesses within the Google Knowledge Graph. |
Significance | Used in local SEO, data analysis, and Google Search enhancements. |
Location | Extracted from Google Business Profiles and Knowledge Graph API responses. |
Why is KGMID Important?
With the KGMID, businesses can tap into their Google profile for better accuracy in terms of SEO performance, since it would allow integration with third-party tools using this identifier to retrieve data from Google’s systems. It also allows a business to tap into Google’s Knowledge Graph API for custom insights.
How to Extract KGMID from Google Business Profile
It’s sometimes possible to get the KGMID either manually or automatically. Here are the most common ways to do that:
Manual Extraction
- Step 1: Search for Google with your business name.
- Step 2: Right-click on your business name and select “Inspect” with the Chrome browser.
- Step 3: Determine the HTML code in the browser developer tools where you locate the “kgmid” or “mid” attribute in the HTML script linking the business profile.
Knowledge Graph API
Google offers a Knowledge Graph API with which the users can programmatically retrieve KGMID data. Here is an example:
Parameter:
- query: Business name
- key: Your API Key
Third-party Tools to Retrieve KGMID
Some tools and plugins are specifically targeted towards efficiently extracting KGMID. Below are some of the most popular tools.
Tool Name | Features | Pricing |
---|---|---|
SEMRush | Extracts KGMID along with other SEO metrics. | Subscription |
RankRanger | KGMID extraction plus tracking and insights. | Subscription |
Knowledge Graph Explorer | Designed for developers to explore the Knowledge Graph and extract KGMID. | Free |
Structured Data Testing Tool for Extraction
Structured data testing tool is another mode of KGMID extraction. Enter the business URL in the tool. Then dig through the schema results containing KGMID for “sameAs attribute.”
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Use of KGMID in Practical Application for Digital Marketing
Businesses extracting and using their KGMID can utilize data in multiple ways that enhance their digital marketing campaigns.
Local SEO Optimization
KGMID allows a business to have the consistent running of its operations across various Google services, which, in turn, enhances the accuracy of local search visibility.
Example
A local restaurant can use its KGMID to ensure its existence across Google Maps, Google Search, and even voice-activated searches stays the same and accurate.
Interface With Tracking and Analytics
A business would extract the KGMID so that it could eventually integrate this unique identifier into its Google Analytics dashboard for more effective tracking and reporting.
Targeting Ad Campaign
KGMID data can be used to have more customized and targeted ad campaigns built on Google Ads, all based on specific data about entities.
FAQs About Google Business Profile KGMID Extraction
What is KGMID and why is it important?
It is an identifier used by Google for the Knowledge Graph classification of businesses. It is vital for any local SEO performance measurement, tracking, and data integration.
How can I find my Google Business Profile’s KGMID?
You can manually find your KGMID through your browser’s developer tools, Google’s Knowledge Graph API, or third-party tools.
Is there a KGMID automatic pull tool available?
Yes, some tools can automate the procedure of extracting KGMID such as SEMRush and RankRanger, which provide additional local SEO insights.
Can KGMID also help when doing local SEO?
Yes. KGMID will ensure that you have data consistently across Google’s services, improving visibility and accuracy.
Are costs incurred when extracting KGMID?
KGMID extraction is free as well as manual. However, a subscription or the purchase of an API key may be needed when using third-party tools or Google’s Knowledge Graph API.
KGMID in Knowledge Graph Optimization
Google’s Knowledge Graph essentially provides the engine that interconnects data from all its various platforms. For businesses, their presence needs to be accurately presented in the Knowledge Graph, and the KGMID is that key identifier for the entity.
Correct extraction and usage of the KGMID can therefore lead to huge improvements in how businesses are represented on the web.
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Conclusion
Extract and Use Your Google Business Profile KGMID to Enhance Your Online Presence, Especially Local SEO Regardless of whether you use the manual pull of the KGMID or more complex tools to obtain it, being able to pull it may make a significant difference in your strategy. Using this unique identifier allows you to have consistency and accuracy in all your Google platforms while advertising, analytics, and optimization. This will understand and unleash the KGMID, which will be one of the first moves toward future-proofing your business’s online presence.